This Privacy Policy describes how dewerabeauty.com (“we”, “us”, or “our”) collects, uses, and protects your personal information when you visit or make a purchase through our website (the “Site”).

1. Collecting Personal Information

When you visit our Site, we collect certain information about your device, how you interact with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support.

“Personal Information” refers to any information that can uniquely identify an individual. Below is a summary of what we collect and why.

Device Information

• Examples: Web browser version, IP address, time zone, cookie information, pages viewed, search terms, and browsing behaviour.
• Purpose: To load the Site accurately, improve user experience, and perform analytics to optimize performance.
• Source: Collected automatically through cookies, log files, tags, and analytics tools.
• Disclosure: Shared with our service provider Shopify.

Order Information

• Examples: Name, billing address, shipping address, payment information (credit/debit card details), email address, and phone number.
• Purpose: To process orders, arrange shipping, issue invoices, communicate with you, and screen for potential fraud.
• Source: Collected directly from you.
• Disclosure: Shared with Shopify and our courier or payment partners to fulfill your order.

Customer Support Information

• Examples: Your name, email address, and any details provided in your communication with our support team.
• Purpose: To provide effective customer service and resolve your enquiries.
• Source: Collected directly from you.

2. Minors

The Site is not intended for individuals under the age of 16. We do not knowingly collect personal information from children.
If you believe your child has provided us with personal data, please contact us at dewerabeauty@gmail.com to request its deletion.

3. Sharing Personal Information

We share your personal information with trusted service providers to help us deliver our services and fulfill our obligations to you.

• We use Shopify to power our online store. You can learn more about how Shopify uses your information here: https://www.shopify.com/legal/privacy
• We may share your information to comply with legal obligations, respond to lawful requests, or protect our rights.

We do not sell or rent your personal information.

4. Analytics and Marketing

We use Shopify Analytics and Google Analytics to understand how customers use our Site and to improve our services.
You can read more about how Google uses your personal information here: https://policies.google.com/privacy.
You can opt out of Google Analytics tracking by visiting: https://tools.google.com/dlpage/gaoptout.

We may also use Facebook/Instagram Pixel to show relevant offers and updates.
You can manage your ad preferences or opt out of targeted advertising here:

• Facebook Ad Settings
• Google Ad Settings

5. Using Personal Information

We use your personal information to:

• Process and fulfill your orders.
• Communicate with you about your purchases.
• Provide updates about new products, promotions, or offers (if you choose to subscribe).
• Improve our products and customer experience.

6. Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law.
You may request deletion of your personal data at any time by contacting us at dewerabeauty@gmail.com.

7. Cookies

Cookies are small files stored on your device that help improve your browsing experience.
We use cookies to:

• Remember your preferences and cart items.
• Measure website performance and usage.
• Provide relevant offers and marketing.

You can manage or disable cookies in your browser settings, though this may affect site functionality.
Learn more at www.allaboutcookies.org.

8. Do Not Track

Our Site does not alter its data collection or usage practices when a “Do Not Track” signal is detected, as there is currently no consistent standard for how to respond to such signals.

9. Changes

We may update this Privacy Policy periodically to reflect changes in our practices or for operational, legal, or regulatory reasons.
The most recent version will always be available on this page, with the updated date noted below.

10. Contact

If you have questions, concerns, or privacy-related requests, please contact us at:

Email: dewerabeauty@gmail.com
Address: Bloemfontein, South Africa

Last updated: October 2025